Hostel Digital Marketing

Be the Top pick for travelers.

Who we are?

Where Global Insight, Creativity, and Backpacker Empathy Converge

We are Áurea, a dynamic team dedicated to reshaping the digital landscape for hostels. With diverse backgrounds and a global perspective, we bring creativity, innovation, and a commitment to exceeding expectations.

What sets us apart? Our CEO, a seasoned backpacker, intimately understands the challenges, pain points, and motivations influencing hostel choices. This firsthand experience informs our strategies, ensuring we address the real needs of both backpackers and hostel owners. We’re not just a service provider; we’re your strategic partner in navigating the digital world.

Our Services


We optimize the efficiency and visibility of the hostel's website by improving its structure, speed, and content to attract and retain visitors interested in booking, thereby facilitating lead generation.


We design and execute
effective advertising campaigns,
whether through traditional or
digital channels, to highlight the hostel's services and capture potential leads.


We manage and optimize the hostel's presence on social media, implementing specific strategies to increase visibility, interact with the audience,
and promote the brand, generating potential leads.


We develop a comprehensive
marketing strategy specifically
tailored for hostels, identifying
key audiences and implementing effective tactics to generate leads.


We develop a structured sales
process tailored to hostels, guiding prospects from awareness to conversion, maximizing opportunities to generate leads and convert them into reservations.


We create relevant and engaging content, including texts, images, and videos, focusing on informing and attracting potential guests, contributing to lead generation.

How can we help you?

Tailored Digital Solutions for Hostels

Our services encompass a holistic approach to digital marketing for hostels.We focus on understanding the intricacies of the backpacker market, tailoring strategies to meet the specific goals of each hostel. From increasing social media reach and audience engagement to providing valuable insights into backpacker preferences, we offer a range of services designed to make your hostel the top choice for travelers.

our process

Success Cycle

1. Analysis Meetings

We assess the current situation of your hostel and engage in discussions about the desired scenario to comprehensively understand your needs and objectives.

2. Goal Setting

Together, we define clear and achievable goals that will serve as a guiding framework for our collaborative actions and strategies tailored to your hostel.

3. Strategy Determination

We craft detailed plans customized to achieve the objectives we've set, identifying the most effective strategies for your specific case.

4. Strategy Execution

We take charge in implementing the planned strategies, initiating the necessary actions to realize the objectives we've defined for your hostel.

5. Analysis and Results Reporting

Your hostel's success matters to us. We diligently evaluate the results obtained, analyze the impact of our actions, and provide you with detailed reports for a comprehensive understanding of the outcomes.

6. Strategy Optimization and Relaunch

In the pursuit of continuous improvement, we base our decisions on thorough analyses, adjusting and optimizing strategies to enhance performance, always preparing for a relaunch that ensures effectiveness for your hostel.

Why choose us?

Empathetic Business Partnership

Choosing us means partnering with a team that not only understands the business side but also grasps the thoughts, experiences, and emotions of backpackers.

With this insight, we can assist our clients in becoming the top choice for backpackers seeking accommodation. Our proven track record, exemplified by successful collaborations such as Civic Guest House in Townsville, attests to our commitment to delivering tangible results.

We infuse a personalized touch into our services, ensuring that your hostel stands out in the competitive landscape by offering a welcoming environment that resonates with the preferences and needs of backpackers.

Why businesses a lot of company choose us?

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Schedule a meeting with us

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